Bioness Branding Integration: Final 2021 Recap

by Brooke Farrar

Activity associated with the Bioness branding integration continued in full force during Q4.

At the conclusion of the American Academy of Orthopaedic Surgeons (AAOS), the PNS team from Bioness was successfully migrated internally and the Core Branding Team focused on the transition of all Rehab materials and collateral. One of the key elements to the Rehab transition that occurred first was renaming the group to Bioness, a Bioventus Rehab company.

From there, the finalization of the new product websites (L300, H200, BITS, Vector) and their respective content was led by Vanessa Williams and Scott Petrie. These sites are scheduled to launch in January. Additional elements that were finalized in Q4 include the transfer/update of all tradeshow assets, as well as the migration of all social media platforms.

Finally, members of the Rehab sales team are now able to order business cards that include the new branding for the group. These cards are available on the sales business card portal (located on the landing page of Okta).

In the span of nine months, considerable effort was put forth by the Core Team to successfully migrate the Bioness brands. Without their attention to detail and collaboration, the integration process would not have been as seamless or successful.

Well done to the entire team!