US AHT Marketing Uses Spartan Races to Reach New Audiences
In support of our mission to help people resume and enjoy active lives, Bioventus is reaching out to prospective patients in a unique way by joining the Spartan community as an official partner in 2020. Spartan is the global leader in obstacle course racing and hosts more than 1 million participants of all ages and fitness levels worldwide and it’s a good bet these members could experience a need for both EXOGEN and DUROLANE.
“We wanted to build on the successes we’ve had at a local level educating the public about knee osteoarthritis at community events such as the Arthritis Foundation Walks and Jingle Bell Runs. We looked for organizations that had national reach and a mission that aligned with Bioventus,” said Ray Perry, Senior Product Manager, AHT Marketing. “We found Spartan and with this partnership Bioventus will be the official sponsor of 12 races. Additionally, DUROLANE becomes the official osteoarthritis knee pain treatment partner and EXOGEN is the official ultrasound bone healing partner for Spartan Races.”
Spartan offers races for a variety of fitness levels and personal goals and these races are not just a casual 5K or fun run. Spartan is for people who are really ready to challenge themselves and races range from the Spartan Sprint to Spartan Endurance events.
You can be a Spartan
If this sounds like something you want to try, then you are in luck as US AHT Marketing is providing free registration for Bioventus employees in the US who wish to participate in a Spartan race. You choose the race and Bioventus covers the registration fee. It’s a unique opportunity to challenge yourself to achieve your personal best.
“Individuals who want to race will be responsible for the required insurance fee, which is around $15 and we cover the registration fee,” said Ray. “These range anywhere from $100 and up depending on the race.”
The schedule of sponsored races is below and more will be shared about Bioventus engaging with the Spartan community in an upcoming podcast episode. You can also expect to hear more from AHT Marketing about this project the year goes on. You can learn more about how a free registration by sending an email to: [email protected].
Bioventus Sponsored Races and Dates for 2020
Phoenix, Ft. McDowell Rodeo Grounds, February 15-16
San Antonio, Joshua Springs Park & Reserve, March 14-15
New York City, Citi Field, April 4
Charlotte, Porter Farms, April 4-5
Austin, Reveille Peak Ranch, May 16-17
Chicago, TBD, May 30-31
Monterey, CA, Toro Park, June 6-7
Asheville, NC, Grove Stone & Sand, July 25-26
Michigan, Michigan International Speedway, September 12-13
NJ (Tri-State Area), Mountain Creek Resort, October 3-4
Chicago, Stadium TBD, November 7
Los Angeles, Castaic Lake Rec Area, December 12-13